Search Engine Optimization Basics
Search Engine Optimization is a combination of various factors which lead to the higher ranking of the websites like:
Adding Meta Tags Like: Title Tag, Description Tag and Keywords related to the theme of the website. A SEO Company based in India would use keywords like: SEO Company India, SEO Services India, SEO Services in India, SEO Agency India, SEO Firm India etc. Meta Tags basically educate the search engine spiders and crawlers about the theme of the website and what they would find on the page.
Optimizing the Existing Content of the Website: This is done to make the content more search engine friendly. Search Engines use this information of categorize a particular page according the theme of the website. A page with content related to SEO Company India would be indexed with pages related to companies providing SEO Services in India.
One Way Links: Try to get theme based links from websites with similar theme. It is like placing an ad on other websites, if someone visits their website and sees your ad or listing, they might click and come to you as a customer. Apart from this the major advantage is that they improve the ranking of the keywords you want to target. Back Links are created on Anchor Texts which is basically the keywords that you want to improve your ranking on like:
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Adding More Content: Some website might need to add more content regularly to increase the density of the keywords. So adding informative content is always advisable for better ranking and improving the credibility of the websites.