Keyword Research is the first and most important exercise that you should do before you start optimizing your website for search engines. If you have done a through research on the keywords then half of the SEO battle to rank the website is won.
Keyword Research would tell you:
What keywords are best for your website that you should target?
Whether the keywords are based on the theme of the website?
Whether there is any traffic on those keywords. A keyword might sound very
good however there is no point ranking on keywords without any traffic.
How much competition is there on the websites and how much effort is required
to rank on those keywords?
Accordingly you can make a strategy / SEO Marketing Plan to beat the competition. You can also set time lines for the keywords which you would achieve ranking on maybe 3 months, 6 months and 12 months.
There are a lot of free online tools available
for Keywords research like: www.keyworddiscovery.com
www.keywordspy.com
tools.seobook.com/keyword-tools/seobook
www.wordtracker.com
Personally I prefer Google's Adwords tool: https://adwords.google.com/select/KeywordToolExternal it gives Suggested List of Keywords, Approx Search Volume, Advertiser Competition and Estimated Average CPC. You can select the keywords from the list and download the same.
If you don't want to get into all this we can suggest the best Keywords for your website and also a step by step SEO Consulting Services for your website.
For more information please visit: http://www.unbglobal.net/seocomsultants.htm
