User Testing

User Testing

Gain insights into your user experience though carefully monitored and moderated user tests.

  • iconFind out what on-page elements are holding your users back

  • iconDetermine what design features work and can be emulated elsewhere

  • iconUse insights from real users to optimize your sales process.

There is simply no substitute for testing websites on real users. Expert reviews may be fast and efficient, but just can’t give the insights that testing with real users provides.

Frequently, designers and staff bring their own logics and biases into an analysis, which cause them to overlook factors that stall users and hold up your conversion process. User testing allows you to gain a full understanding of how your customers interact with your web site, ironing out user experience issues that keep your customers from accessing parts of your site or completing website goals.

Our Process

User testing consists of designating a series of realistic tasks to a user. These might include:

  • iconsearch for a product

  • iconmake a purchase

  • iconregister for a course

  • iconbook a flight

After establishing testing criteria, we observe the process users go through to complete these objectives. If users get caught up we observe how and why, and compile a report detailing potential solutions.

When should I do the tests?

Testing can be undertaken at any time, whenever a site redesign is contemplated. Tests can be done on either the existing website, or on prototypes of the redesign.

Testing the existing website

By testing the existing site, you can determine which elements should be retained and which should be modified or eliminated.

Testing redesign prototypes

Making changes to a finished design can be difficult and expensive. By testing early in the design stage, you can make modifications while they are still easy and inexpensive.

The ideal scenario is to run a few quick and informal tests at several stages of development, gradually tweaking your website to perfection.

How many users should I test?

For qualitative, open-ended tests (the majority of our projects), a surprisingly small number of users are needed: Five.

Testing fewer than five users may result in problems going undetected. After testing on four or five users, the law of diminishing returns sets in: the tests become unproductive, merely replicating earlier results.

What do I get from the tests?

After completing the tests, we will analyze all the data and produce an actionable summary of our findings. The exact format of the report will vary, depending on client needs and budget.

In the simplest cases, the “report” may simply be a meeting or conference call. This informal arrangement is the fastest and least expensive option. As it provides almost immediate results, it’s the ideal option when testing early prototypes.

Many clients request formal, written reports, especially when testing existing websites.

As an extra option, we can produce highlight videos of the user testing sessions. These are particularly useful where the client anticipates that the web development team may resist making changes.

Increase your Conversions

Contact SEO Company India now and find out how our User Experience services can transform your visitors into customers.

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