Social Media Competition and eCommerce
With the recent explosion of social networks and social media sharing sites, chances are that your customers are active on at least one of them. According to the social media monitoring site Pingdom, males and females are pretty much equal in their use of these sites. The important 18 to 24 year old age group doesnâ€™t dominate any particular social networking site – theyâ€™re using them all. And believe it or not, 61% of all Facebook users are middle-aged or older, with the median age being 37! That being said, itâ€™s pretty obvious that no business can totally ignore the powerful marketing tool these sites present. They are a perfect opportunity for you to build relationships, community, and increase your new customer acquisition simply through online word of mouth.
Here are some social media marketing tips to help your eCommerce site either get started with social media marketing, or to take your social media marketing campaigns to the next level.
Find out which sites your customers frequent – There are a lot of social media sites out there. Facebook, Twitter, Google+, LinkedIn, YouTube….you name it, thereâ€™s something for everyone.
So the first thing youâ€™ll need to do is find out what sites your customer interact with, and youâ€™ll be able to market your ecommerce site more effectively. So, how exactly do you find out which sites they use? Here are a few tips:
iconAsk them – I know it sounds like a simple solution, and it really is. Sending a formal survey via email, or informally polling them on your website can get you the information you need.
iconMonitor social media sites – There are a lot of free tools out there, one is Social Mention, that will track your customers are talking about your brand, your competitors, or your target keywords.
iconLeverage stats – Facebook is transparent when it comes to their user statistics, for social media sites that are not, you can leverage research conducted by third-party firms.
iconReview – backlinks, news announcements, job postings, and keyword rankings of your competitors often to get an idea of their online marketing health.
Watch what your competitors are doing – Whether you are new to social media marketing, or an old hand at it, it is always a good idea to keep an eye on what your competition is doing. It would be worth your while to take a little time and research the web presence of your five top competitors. Be sure to include the following:
iconThe social sites they are active on
iconWhat content they post on the social web
iconThe number of fans/followers/likes/views that they have on each site
iconThe manner in which they promote specific programs, products, or events on social media sites
Now that youâ€™ve taken these preliminary steps to get a feel for what your competitors are doing, it is time to look at the things you can do with your Social Media presence to improve your own eCommerce site.
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