SEO On Page and Off Page Activities Check List
Check List of all On Page and Off Page Optimization activities you need to deliver to rank websites high on search engines.
ON PAGE OPTIMIZATION CHECKLIST:
Keyword Research: Research on what keywords can be targeted for the site.
Keyword Finalization: To come up with the final list of keywords which we will target on the website.
Competitor Analysis: Competitor analysis on what keywords the competitors are using.
URL Analysis: Check if the URLS are search engine friendly.
Site Structure Check: Check if the site is structured is correct and the flow of information is in the correct direction.
Checking Keyword Density: Check the overall density of the keywords on the site.
XML Sitemap Creation: Creation of XML site map
Google Webmaster Tools Accounts Setup and Registration: Creating a Google Webmaster Account and submission of XML Sitemap so that the complete site can be indexed with Google.
Fetch as Google: Individually Submitting pages which are not indexed with Google.
Google Local / Maps Registration: Creating a Google Local / Map account to submit the site.
Mobile Site Compatibility: Check if the site works with Smart Phones and Tables
Broken Link Check: Check for any broken links on the site.
404 Error: Check if page not found on the site is returning a 404 error.
Spelling Check: Spelling Check on the complete website
Grammar Check: Check for any grammatical mistakes Site Speed Check: Check if the site is taking too much time to download.
Orphaned Pages: To make sure every page on your website is linked to from another page. A spider wont be able to find orphaned pages.
Content Crawling and Indexing: Check if the content on the site is being crawled and indexed properly.
Synonyms: Use of Synonyms on the site to get better results in ranking.
Landing Pages: Finalizing which keywords will be targeted on the current website and if new content pages are required to target more keywords.
Meta Tag Creation: Creating Meta Tags for the site which includes:
> Page Title
> H1, H2 and H3 Tags
> Alt Tags
> Page Heading Optimization
Meta Tag Implementation: Implementing the Meta Tags on the website.
On Page Content Optimization: On Page content optimization to integrate the keywords on the site.
Creation of New Content Pages: If required and their integration on the website.
Creation of Article Section on the website: Creating a section where all the articles would be posted.
Gmail Account: We would need 1 Gmail account from the client for account creation and submissions.
OFF PAGE OPTIMIZATION CHECKLIST:
Article Title Research: Research on what topics the articles would be written.
Article Creation: Creation of articles based on the keywords we want to target.
REPORTING AND MONITORING:
> Weekly monitoring of the sites ranking on search engines.
> Weekly Traffic Check through Google Analytic
> Caching and Crawling Check.
> Inquiry form Check.
> Mobile Site compatibility Check: Check if the site works with Smart Phones and Tables
> Monthly call to discuss the progress of the campaign.
> Monthly Ranking Report would be sent.