Why Search Engine Optimization is important?

Why Search Engine Optimization is important?

As online business continues to grow, the Internet has becomes the largest marketplace in the world. Inclusive of every country, open at every time, and offering essentially every product available, the Internet is quickly becoming one of the most effective and boundless venues in which to do business. As companies expand their commerce into e-commerce, the Internet is growing rapidly and the competing web pages for all search terms are increasing. This brings up a new issue of being found within the billions of web pages active on the Internet. Consumers look to the Internet to find a wide variety of products and services, and when doing so, are most likely to utilize search engines. In searching on the Internet, searchers will type a phrase relevant to the information that they are looking for into a search engine such as Google, Yahoo, or Bing. Millions of web pages are likely to rank for the search, but approximately 10 will show within the first page. National studies, such as Jupiter Research show that users rarely look past the first page of search engine results. This results in a problem for the average web site, which can be lost within the results. The chances of being found if you are not located on the first or second page are very slim. This is where Search Engine Optimization (SEO) can help.

SEO is a technique which optimizes your web site to be more relevant for specific search terms that may lead consumers to your web site. When your site is viewed by the search engines as one of the most relevant sites, they will rank your site up towards the top of the listings, and the higher that you are ranked within these search engines, the more visibility your site has. The concept of Search Engine Optimization is fairly easy to grasp, visibility on the internet leads to web site traffic, and more importantly, visibility for relevant phrases leads to qualified traffic!

 

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