Effective SEO Keyword Research
Basically there are 3 levels of keywords that
can be targeted for a website.
Local Keywords: are area / city specific like SEO Agency London, SEO Agency Dallas. These are basically a combination of the keyword and the location. Here SEO Agency is the keyword and London / Dallas are the locations. The competition of these keywords is less compared to National and Global keywords. Local keywords would give you targeted traffic and would have enquiries from people looking for services from vendors located in a specific area. Example: Someone who has a restaurant in Houston would optimize his website for keywords like: Chinese Restaurant Houston, Restaurants in Houston etc as he provides services in Houston and not in any other city.
Nationwide Keywords: These are country specific keywords like SEO Company India. These are used for people looking for SEO services from Indian based companies. The competition for these keywords is Medium Level or if I may say not easy to rank on. National Level keywords are used a lot by Exports who know that their clients are looking for products or services from a specific country. Search Engines also have country specific versions for searched like: www.google.co.uk, www.google.co.in, in.yahoo.com Example: A Travel Agent / Tour Operator offering travel packages to India or UK would optimize his website for keywords like: Travel Packages India, Tour Operator UK etc.
Global Keywords: These keywords are
pretty tough to rank on as these are the services without any location attached
to them like: SEO Company, SEO Services, Cheap SEO Services. Here you would
be competing with companies based across the global. Ranking on Global Keywords
might take 3-18 months depending on the competition of the keywords and how
aggressively people have promoted themselves on these keywords.
Example: A Software Development Company which serves clients across the globe would be targeting keywords like: Software Development Company, Software Development Services etc
A comparison below would show you the difference
in competition of the keywords:
SEO Company Delhi has about 377,000 Pages Indexed with Google
SEO Company India has about 637,000 Pages Indexed with Google
SEO Company has about 1,660,000 Pages Indexed with Google
Depending on the products and services and your target market you can find out which keywords you would like to focus on to get a fair share of the leads / traffic generated by search engines.