Basically there are 3 levels of keywords that
can be targeted for a website.
Local
National
Global
Local Keywords: are area / city specific
like SEO Company
Delhi, SEO Company Houston. These are basically a combination of
the keyword and the location. Here SEO
Company is the keyword and Delhi / Houston are the locations. The
competition of these keywords is less compared to National and Global keywords.
Local keywords would give you targeted traffic and would have enquiries from
people looking for services from vendors located in a specific area.
Example: Someone who has a restaurant in Houston would optimize his
website for keywords like: Chinese Restaurant Houston, Restaurants in Houston
etc as he provides services in Houston and not in any other city.
National Keywords: These are country specific
keywords like SEO
Company India. These are used for people looking for SEO
services from Indian based companies. The competition for these
keywords is Medium Level or if I may say not easy to rank on. National Level
keywords are used a lot by Exports who know that their clients are looking
for products or services from a specific country. Search Engines also have
country specific versions for searched like: www.google.co.uk,
www.google.co.in, in.yahoo.com
Example: A Travel Agent / Tour Operator offering travel packages to
India or UK would optimize his website for keywords like: Travel Packages
India, Tour Operator UK etc.
Global Keywords: These keywords are pretty
tough to rank on as these are the services without any location attached to
them like: SEO Company,
SEO Services,
Cheap
SEO Services. Here you would be competing with companies based
across the global. Ranking on Global Keywords might take 3-18 months depending
on the competition of the keywords and how aggressively people have promoted
themselves on these keywords.
Example: A Software Development Company which serves clients across
the globe would be targeting keywords like: Software Development Company,
Software Development Services etc
A comparison below would show you the difference
in competition of the keywords:
SEO Company Delhi
has about 377,000 Pages Indexed with Google
SEO Company India
has about 637,000 Pages Indexed with Google
SEO Company
has about 1,660,000 Pages Indexed with Google
Depending on the products and services and your target market you can find out which keywords you would like to focus on to get a fair share of the leads / traffic generated by search engines.
If you would like a detailed analysis of your
website please visit our Website
Analysis Services at: http://www.unbglobal.net/websiteanalysisservices.htm
